I don't really know why, but I do like Ladies & Gentlemen. It is nothing extraordinary but I just like the simplicity and clearness of this small label. It is quite similar to some other labels but there is something I cant really point out that makes me appreciate it. It might be the pink colour used, that is not neon pink, but rather a more classic one. One thing I don't understand though is all the black... - it is a spring/summer collection after all. Quite a few of the Swedish designers have a thing for black and I would sure like to see that change slightly.