During the autumn the creative team behind Björn Axén has been out on an inspirational tour around Sweden. In the fabulous show they interpreted upcoming trends and the focus was on early 70s, Las Vegas, Eco-glamour and 40s fetisch. With a selection of pictures from the tour we hope you enjoy and get inspired.
The whole concept of primers is relatively new to me, but has quickly become a favorite among most makeup artists. Primers are used to even out the skin, minimize pores and fine lines and give the face a beautiful glow. As well as giving you beautiful skin, primers also make sure your makeup lasts longer.
Up until now Max Factor has conquered the hearts of Swedish (and other) women with their Masterpiece Max mascara. Things move forward though and soon it is time for the future in shape of False Lash Effect Mascara.
Barnängen is a real Swedish classic when it comes to beauty. What most Swedes probably think about when they here "Barnängen" is soap which has always been the company´s no 1 product. With the company turning 140 they asked four young photographers to make their interpretations of the label.
The nail fashion right now dictates that it definitely should not show that you have artificial nails, but even if “acrylic” sounds ever so unglamorous this kind of help will always be tender nails best friend.
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During the autumn the creative team behind Björn Axén has been out on an inspirational tour around Sweden. In the fabulous show they interpreted upcoming trends and the focus was on early 70s, Las Vegas, Eco-glamour and 40s fetisch. With a selection of pictures from the tour we hope you enjoy and get inspired. 
The whole concept of primers is relatively new to me, but has quickly become a favorite among most makeup artists. Primers are used to even out the skin, minimize pores and fine lines and give the face a beautiful glow. As well as giving you beautiful skin, primers also make sure your makeup lasts longer.
Barnängen is a real Swedish classic when it comes to beauty. What most Swedes probably think about when they here "Barnängen" is soap which has always been the company´s no 1 product. With the company turning 140 they asked four young photographers to make their interpretations of the label. 
