Up until now Max Factor has conquered the hearts of Swedish (and other) women with their Masterpiece Max mascara. Things move forward though and soon it is time for the future in shape of False Lash Effect Mascara.

It is certainly a pretty impressive launch that Max Factor is doing with their new mascara but they are obviously keen to keep having the number one selling mascara.

So – what is it that makes this new mascara so fantastic? That one or two hours have been spent on it in some lab is something one soon realizes. Visually you can see that the core of the brush is bigger and that there are more bristles. This gives a more even layer of the mascara when applied to the lash which will give a better effect in the end.

When it comes to the actual formula of the mascara it is like magic. The mascara dries almost instantly when you apply it on the lash which easily gives more volume and length.

Does it work? Yep – sure does. We have had a number of people try it and they were all very pleased with the result, not the least with how easily the mascara was applied and how even the result was.

Max Factor False Lash Effect Mascara comes in three colours (black, black/brown, blue) and is officially launched February 1 2009. A pre-launch will be done in selected shop in December 2008.