Swedish Fashion Council has set a partner deal with Kia Motors for Stockholm Fashion Week. This means that KIA becomes “Official Car of Stockholm Fashion Week”.

This is the second cooperation with a car label that helps strengthening Stockholm as a fashion city. Stockholm Fashion Week, that is organized by the Swedish Fashion Council, has not had any main partners for the event earlier.

“We choose not to have any main partners earlier, but we worked together with KIA for Rookies & Players, and felt that we worked well together and wanted to keep doing that to be able to develop Stockholm Fashion Week”, says Helena Mellström, Marketing Director at the Fashion Council.

Stockholm Fashion Week takes place August 11-17. The events are mainly for the industry but more and more events that are open to the general public is included in the schedule.

“After our successful cooperation during Rookies & Players it felt natural to go on and develop the relation to Stockholm Fashion Week”, says Janett Henter, Marketing Director at KIA Motors.