We are not really spoilt with Swedish super models and though we have Caroline Winberg and Elsa Hosk the one that got the furthest is Emma Sjöberg – now Wiklund. Though she still does some modeling that career has been swapped for one as Fashion Consumer Advisor at retailer Lindex.
I was flicking through Vanity Fair the other day and I was struck by the amount of advertising for jewelers. In Sweden precious stones and metals are not really high up on the agenda in the fashion magazines and for jewelry designers but… there is one Swedish company that is now on the third generation and that has always worked with these precious goods.
Jessy Heuvelink is the Head Designer of JLindeberg and his journey there has been really interesting. With a background in couture as well as sportswear he has found the perfect compromise in the Lindeberg identity and is one of the most important people in JLindeberg´s future development.
Sturegallerian is an institution in Stockholm and the position as Managing Director might feel like one where you can settle down and just work with what is. If you come from a big development like the department store PUB your view is probably different and you see all the opportunities that there is for change – at least if your name is Pernilla Karvia.
From today the team behind StockholmFashionDays.com is strengthened with one of Sweden´s biggest professionals within beauty – Jean Pierre Barda becomes our new Senior Beauty Editor.
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