There is no question about it – Björn Axén has always been the best that Sweden can offer when it comes to hair! Is an excellent reputation enough to bring a hair salon in to the 21st century though and how good are they on an international level? Johan Hellström, CEO of Björn Axén answers these questions and tells us about the latest trends in hair. |
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“It’s not the actual fashion and the trends that I am interested in”. This is what Pelle Söder, one of Sweden’s up and coming photographers, says when talking about his work. Instead it is the actual picture and how garments can look and how to tell a story in a single picture. |
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He is not a big guy Mika Liias, but the same cannot be said about the company that he has created and runs. After eleven years in business Make Up Store has grown from one shop at Drottninggatan in Stockholm to a worldwide brand represented with over 120 shops in 17 countries. |
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As a preview to Stockholm Fashion Week and the fairs, we have chosen to interview two of the new designers that will exhibit at Rookies & Players; Karin Säby, Säby and Ellen Utterström, Drottningen av Saba. |
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”Why is fashion so interesting”? This is a question that Göran Sundberg can definitely ask. After a long career in fashion and a few attempts to change career, he is now back with his own label, Göran Sundberg. With his third collection showing in August he feels that he has got some stability in the concept, though still dealing with the internal conflict between art and commercialism. |
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