At least this is what their (fictional) CEO Bibi is promising about their new range in the latest newsletter from Björn Borg. “Put them on and we promise someone else will take them off”.

BB´s Swedish press agent is slightly more cautious (this is why I will always like Bibi better) and in a typical Swedish manner she says; “What the underwear guarantees is a lucky date. What that is, is up to each and everyone to decide”.

The underwear are simply filled with lucky symbols like the lucky tennis ball (!), a lucky coin with Björn Borg´s face, and lucky dice and the number eight.

I guess the only problem is that one rarely goes on a date in only underwear…