It has been a long wait but as PUB.02 opens the doors to the public no one will be disappointed. Still a bit of a construction site but there is no question about the fact that PUB is turning into a department store of absolute international top standard.

Just like level three, PUB.02 has the oriental market as a basic philosophy though the new level is in a more sophisticated and contemporary style. Classic labels are accentuated by the interior design that almost entirely goes in black.

The opening of the new level obviously gives some changes within the whole department store. Watches have moved up from level 1 up to the new floor, whilst bags have moved down from PUB.03.  The biggest player on the new floor is Casbah that runs about 70% of the floor.

“To work with a partner that runs such a large part of the floor makes it very convenient for us. They get a flexibility when it comes to working with different labels and not the least change these that goes with our philosophy of being a department store in continues change”, says Andreas Gustafson, Managing Director at PUB.

During the construction time classic Swedish men´s wear label Oscar Jacobsson has had the hard job of profiling the whole floor on its own. Now they are accompanied by labels like Munthe Plus Simonsen, Boss Orange, Blank, Hilfiger Denim, Hunkydory, Day and Samsoe & Samsoe.

PUB.02 opens to the public on August 29. The whole redevelopment of PUB will be finished during the first quarter of 2009.