Nobember 26 it is time for Swedish Boomerang to open their new flagship store in “PK-huset” in central Stockholm. The opening is the next step in the update of the company´s label.

More than that the shop is a clarifying of the label concept “Defining Scandinavian Preppy”. The new shop will be 280sqm and will be the label´s largest. The purpose is to create a modern shopping environment that gives a hint of Boomerang´s philosophy. The interior design is made by the architects from “Koncept”.

The shop will be airy and light with a base in white and wood; all with inspiration from the Scandinavian home. A personal touch and welcoming atmosphere is created by mixing new and old furniture.

The shop will sell the complete collections from women´s wear, men´s wear and junior.