It was Anders Berggren with his collection “Soft Power” that won the fashion category of Gallerian Fashion Award 2008. The collection was designed for H&M.

The motivation was as follows:

“For the for fashion most relevant collection that gives a new way forward for the label”.

Twelve fashion concepts were created by the graduate students at Beckmans School of Design. With these the students have competed to win Gallerian Fashion Awards 2008. Each concept is an interpretation of a fashion label.

“I tried to visualize H&M´s customers and wanted to create a collection for those who will shop at H&M in the future”, says the winter about his collection.

Pictures from the winning collection as well as all others will be presented on the site shortly.